World Hearing Day is a campaign held each year by Office of Prevention of Blindness and Deafness of the World Health Organization (WHO). Activities take place across the globe and an event is hosted at the World Health Organization on March 3rd. The campaign’s objectives are to share information and promote actions towards the prevention of hearing loss and improved hearing care. The first event was held in 2007. Before 2016 it was known as International Ear Care Day. Each year, the WHO selects a theme, develops educational materials, and makes these freely available in several languages. It also coordinates and reports on events around the globe.
The theme of the campaign for 2020 is “Hearing for Life. Don’t let hearing loss limit you”. The selection of the theme by the World Health Organization expresses the key message that that timely and effective interventions can ensure that people with hearing loss are able to achieve their full potential. It recognizes that, at all life stages, communication and good hearing health connect us to each other, our communities, and the world. It highlights that appropriate and timely interventions can facilitate access to education, employment and communication. Unfortunately, across the globe, ear and hearing care are insufficient, and the WHO argues that all public health systems should include ear and hearing care.